Blog Highlights

I was asked recently to explain the difference between strategic and tactical activity within social media. Although my answer addressed a number of key factors – notably the importance of long-term vision, consistency and having a point of view, which represent strategic positioning – I didn’t feel satisfied.

Part of this discomfort stems from the medium itself and answering the question pulls at the seams of brand permission - an ever evolving concept in earned media.

Here’s the thing: having a long-term agenda can appear disingenuous...read more

I read a nicely written short blog by Stuart Cross the other day and it got me thinking about the difficulty of wearing two hats as a manager of a small company, where you can’t simply create a vision and inspire others to transform it into action.

Stuart was a guest speaker at a Service Management module forming part of my MBA and he delivered an engaging presentation on the impact of store layout on retail sales performance, as well as his personal journey from finance into strategic development, and more recently strategy consulting.

His blog – which is definitely worth a read – questioned why so many managers find it hard to deliver strategies.  His conclusion put me in mind of an appealingly simple phrase used by one of my former Managing Directors – right to left planning.

  (click to read more at addheath.wordpress.com)

Bubba Watson: A triumph for positive experimentation and innovation and what this should tell us as managers

As I witnessed the exciting climax to this year’s Masters golf tournament, I marvelled at the joyous nature of Bubba Watson’s win. Here was something rare: an unorthodox, unschooled, legend in the making, offering a welcome antidote to the wearisome, … Continue reading »

New blog live at chocolatepackaging - our regular blog on packaging, chocolate and life as an SME:

Click the following link to access the blog in full:

http://chocolatepackaging.blogspot.com/2012/01/longing-for-sexy-packaging.html  

Read the latest blog post here:

http://bit.ly/yKLWKR

New blog posted - see what we think works in the world of packaging...

http://chocolatepackaging.blogspot.com/2011/11/packaging-were-liking-at-moment.html 

New blog post looking at some recent examples of a trend forecast in our confectionery packaging trends presentation launched in January...luxury bites back

http://chocolatepackaging.blogspot.com/2011/10/luxury-bites-back.html

Images of packaging we've produced recently for our valued customers:

http://chocolatepackaging.blogspot.com/2011/10/some-recent-work-for-valued-customers.html