Meridian today announced the relase of a white paper looking at future trends in confectionery packaging.
The paper, Future Choc: Confectionery Packaging Trends Ahead in 2011/12, is designed to assist Meridian's customers in identifying and responding to some of the major trends driving packaging innovations within the chocolate and confectionery segments.
It is also designed to stimulate discussion around key aspects of contemporary packaging design, notably packaging minimisation vs. low food waste, the drive for transparency in product and packaging materials sourcing, and the need for perpetual adaptation in winning and holding consumer attention in an age of increasing mass-customisation.
The forecasts are restricted mainly to those areas of operations covered by Meridian which are most relevant to confectionery manufacturers and retailers: cartons, display packaging, two-part box and lid packaging. Primary focus is also on retail packaging as opposed transit packaging.
The paper can be downloaded from Meridian's own website - or viewed online at: http://meridiansp.co.uk/packagingtrends.
A series of blogs will expand on some of the key points over the coming weeks and add some personal opinion into the mix - trying to balance the desk-based insights with customer and practitioner feedback.
For more information contact:
Meridian Speciality Packaging
tel: 01684 578441