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    Adam's Blog Trusting Your Social Media Strategy

    Adam Heath - Saturday, May 25, 2013

    I was asked recently to explain the difference between strategic and tactical activity within social media. Although my answer addressed a number of key factors – notably the importance of long-term vision, consistency and having a point of view, which represent strategic positioning – I didn’t feel satisfied.

    Tactics is looking at your feet - strategy is seeing the road, even if you take the same steps
    Tactics is looking at your feet - strategy is seeing the road, even if you take the same steps

    Part of this discomfort stems from the medium itself and answering the question pulls at the seams of brand permission - an ever evolving concept in earned media.

    Here’s the thing: having a long-term agenda can appear disingenuous...read more

    Chocolate Packaging Blog: Thoughts on BuroCreative's designs for Wahaca

    Adam Heath - Thursday, May 17, 2012

    We love BuroCreative's recent work on the Wahaca range of chile sauces.

    The aim according to Creative Director Roly Grant was to achieve "stand out on supermarket shelves, but...fit into the main Wahaca branding when the sauces are used in restaurants"(1).

    We think...

    Adam's Blog: Amazon to Write the Future for Online Shoppers Demanding Physical Customer Experiences

    Adam Heath - Thursday, May 17, 2012
    Kindle kiosks...how will Amazon cater for online shoppers hungry for physical experiences prior to purchase?

    US discount retailer Target’s decision to stop selling Amazon’s Kindle e-readers[1] has been seen as an attempt to stem the growing trend of consumer “showrooming” whereby online consumers try before they buy in the physical stores of the etailers’ traditional rivals. Indeed, Target’s CEO Gregg Steinhafel sent a letter to his company’s suppliers stating plainly:

    Adam's Blog: The SME Manager as Writer-Director - What it Takes to Wear Two Hats

    Adam Heath - Tuesday, April 24, 2012


    I read a nicely written short blog by Stuart Cross the other day and it got me thinking about the difficulty of wearing two hats as a manager of a small company, where you can’t simply create a vision and inspire others to transform it into action.

    Stuart was a guest speaker at a Service Management module forming part of my MBA and he delivered an engaging presentation on the impact of store layout on retail sales performance, as well as his personal journey from finance into strategic development, and more recently strategy consulting.

    His blog – which is definitely worth a read – questioned why so many managers find it hard to deliver strategies.  His conclusion put me in mind of an appealingly simple phrase used by one of my former Managing Directorsright to left planning.

      (click to read more at addheath.wordpress.com)

    Adam's blog: Why Bubba Watson's win should inspire us as managers

    Adam Heath - Wednesday, April 11, 2012

    Bubba Watson: A triumph for positive experimentation and innovation and what this should tell us as managers


    As I witnessed the exciting climax to this year’s Masters golf tournament, I marvelled at the joyous nature of Bubba Watson’s win. Here was something rare: an unorthodox, unschooled, legend in the making, offering a welcome antidote to the wearisome, … Continue reading »

    Longing for Sexy Packaging

    Adam Heath - Tuesday, January 31, 2012

    New blog live at chocolatepackaging - our regular blog on packaging, chocolate and life as an SME:

    Click the following link to access the blog in full:



    BT's shockingly consistent, poor customer service

    Adam Heath - Tuesday, January 17, 2012

    Read the latest blog post here:





    Packaging We Like

    Adam Heath - Thursday, November 17, 2011

    New blog posted - see what we think works in the world of packaging...



    BLOG: Luxury Bites Back

    Adam Heath - Tuesday, October 18, 2011

    New blog post looking at some recent examples of a trend forecast in our confectionery packaging trends presentation launched in January...luxury bites back


    Blog: Some Recent Work

    Adam Heath - Wednesday, October 05, 2011

    Images of packaging we've produced recently for our valued customers:





    The team at Meridian shares some thoughts on the business, the industry and life in general...highlights will be added here and notified through Twitter with links to the blog...

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